As the global e-commerce market continues to expand, more and more people are keen to shop across borders, especially outside of China. Shopee, an e-commerce platform in Southeast Asia, has attracted a lot of attention in recent years, and its rich product variety and promotional activities have attracted a large number of consumers. In this article, we'll look at a shopee on Shopee, specifically its recent "7.7 Promotion" and the response to its product review videos on Reddit and Youtube. 1. The rise of Shopee platforms and online celebrity stores As a leading e-commerce platform in Southeast Asia and South Asia, Shopee has won the love of consumers with its rich selection of products, preferential prices and high-quality services. In such a market full of potential, many merchants have successfully risen to become online celebrity stores with the help of the power of the platform. This article will focus on an influencer store that has attracted a lot of attention on Shopee, which has won wide acclaim from consumers for its high-quality products and services. 2. 7.7 Promotion introduction and experience sharing Recently, this online celebrity store participated in the "7.7 promotion" on the Shopee platform, bringing a series of discounts and surprises to many consumers. During the event, the store launched a variety of discount products and coupons, attracting a large number of consumers to come and buy. In addition, the store also shared information about the event through social media platforms to get more consumers involved. The author of this article also experienced this event firsthand, and felt the careful preparation and excellent service of the merchants for the promotion. 3. Production and release of Cambodian market product evaluation videos In order to show more consumers how its products perform in the Cambodian market, the influencer store has created a series of product review videos. These videos detail the features, functions, and usage experience of the product, providing viewers with an intuitive way to understand the product. The videos were first posted on Youtube and then shared on social media platforms such as Reddit, where they sparked widespread discussion and attention. 4. The response and evaluation of the video on Reddit and Youtube These product review videos have garnered a lot of attention on Reddit and Youtube. Many netizens have left comments to share their shopping experiences and opinions. Judging from the feedback, most consumers are satisfied with the products of this store, believing that they are of good quality and reasonable price. At the same time, some consumers also put forward valuable suggestions, which provide a reference for the future development of the store. V. Conclusion Through the discussion of this online celebrity store, we can find that merchants on the Shopee platform are making full use of various resources to attract consumers. This article gives a detailed introduction and experience sharing from the two aspects of "7.7 promotion" and product evaluation video, showing the efforts and innovation of merchants in the field of e-commerce. At the same time, social media platforms such as Reddit and Youtube also provide opportunities for businesses to showcase themselves and interact with consumers. It is believed that in the future, merchants on the Shopee platform will continue to bring more high-quality products and services to consumers.