Recently, Shopee, one of Indonesia's largest e-commerce platforms, has once again attracted market attention due to its blockbuster promotional campaign - "5PKShopee7.7". This event not only demonstrated its strong influence in the e-commerce field in Southeast Asia, but also attracted the attention and participation of a large number of consumers with its discount of up to 3.5 times. What are the characteristics of this event, let's analyze it in depth. Part 1: What is "5PKShopee7.7"? "5PKShopee7.7" is a large-scale promotional promotion launched by Shopee to celebrate an important date. Its meaning can be understood as the fierce competition and cooperation between five key elements: the competition between brands and merchants, the matching of consumers and products, and the competition between discounts and discounts. Among them, "PK" symbolizes this atmosphere of competition and challenge, and "Shopee7.7" represents the main body and date of the event. The campaign aims to attract consumers' attention and stimulate shopping behavior through strong discounts and a wide selection of products. Second, the grand occasion of the event in Indonesia As a key pole of the e-commerce market in Southeast Asia, Indonesia has a huge population and amazing consumption potential. In this context, the holding of the "5PKShopee 7.7" event is undoubtedly a wise move to meet the market demand. Judging from the feedback from consumers, the success of this event speaks for itself. Consumers are sharing their shopping lists and discounts on social media, which shows how hot the event is. At the same time, many merchants also took the opportunity to launch new products and discounted products, which further enhanced the attractiveness of the event. 3. Up to 3.5 times the discount One of the highlights of the campaign was the 3.5x discount. This means that consumers can enjoy a greater discount than ever before when purchasing goods. Such a strategy can undoubtedly stimulate consumers' desire to buy and drive sales growth. At the same time, this also reflects Shopee's in-depth understanding and accurate grasp of the market, and further strengthens its position in the Indonesian e-commerce market by providing such a large discount. In addition, this is also a strong marketing strategy for Shopee to the market, which has enhanced its brand awareness and influence. Fourth, the impact of the activity on all parties For consumers, "5PKShopee7.7" is undoubtedly a rare shopping feast. They can enjoy a rich selection of goods and amazing discounts during the event. It's a great opportunity for merchants to showcase their brand and products, as well as increase sales. For Shopee, this event not only increased its market share and sales, but also further enhanced its brand awareness and user stickiness. The event also had a profound impact on the entire Indonesian e-commerce market, intensifying market competition and promoting the development and innovation of the industry. V. Conclusion To sum up, the "5PKShopee7.7" promotion campaign has set off a shopping boom in the Indonesian e-commerce market. The event attracted the attention and participation of a large number of consumers with its discount strength of up to 3.5 times and rich product selection. At the same time, it also provides a great opportunity for merchants to showcase their brands and products. The success of this campaign not only brought Shopee an increase in market share and sales, but also further enhanced its brand awareness and user stickiness. Looking ahead, we look forward to more e-commerce platforms holding similar events to jointly promote the development of the Indonesian e-commerce market."